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You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success by Catherine Kaputa (Paperback, 2012)

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Product Information

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own elevator speech and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

Product Identifiers

Publisher
John Murray Press
ISBN-13
9781857885804
eBay Product ID (ePID)
117612918

Product Key Features

Author
Catherine Kaputa
Publication Name
You Are a Brand!: in Person and Online, How Smart People Brand Themselves for Business Success
Format
Paperback
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
226mm
Item Width
152mm
Item Weight
460g

Additional Product Features

Title_Author
Catherine Kaputa
Topic
Opinion of the People
Country/Region of Manufacture
United Kingdom

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You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success by Catherine Kaputa (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 You Are a Brand!: How Smart People ..., Catherine Kaput

item 2 You Are a Brand!: In Person and Online, How Smart People Brand Themselves for

item 3 You Are a Brand!: In Person and Online, How Smart People Brand Themselves for

item 4 You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Bu

item 5 You Are A Brand!: In Person And Online, How Smart People Brand Themselves For Bu

Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Taking Charge of Adult ADHD by Christine M. Benton, Russell A. Barkley (Paperback, 2021)

Time Management by Peter Quarry (Paperback, 1986)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

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