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Understanding Business Research by Bart L. Weathington, David J. Pittenger, Christopher J. L. Cunningham (Hardcover, 2012)

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Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: Correlational Research Single Variable Between-Subjects Research Correlated Groups Designs Qualitative and Mixed-Method Research Between-Subjects Designs Between-Subjects Factorial Designs Research with Categorical Data Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781118134269
eBay Product ID (ePID)
115698341

Product Key Features

Author
Bart L. Weathington, David J. Pittenger, Christopher J. L. Cunningham
Publication Name
Understanding Business Research
Format
Hardcover
Language
English
Subject
Classical Studies, Business
Publication Year
2012
Type
Textbook
Number of Pages
506 Pages

Dimensions

Item Height
260mm
Item Width
188mm
Item Weight
1036g

Additional Product Features

Title_Author
David J. Pittenger, Christopher J. L. Cunningham, Bart L. Weathington
Country/Region of Manufacture
United States

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Understanding Business Research by Bart L. Weathington, David J. Pittenger, Christopher J. L. Cunningham (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

NEW The Demon-Haunted World By Carl Sagan Paperback Free Shipping

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