A high-level, informal look at the different stages of the predictive analytics cycle Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects. Predictive business analytics involves a wide variety of inputs that include individuals' skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes: An overview of all relevant phases: design, prepare, explore, model, communicate, and measure Coverage of the stages of the predictive analytics cycle across different industries and countries A chapter dedicated to each of the phases of the development of a predictive initiative A comprehensive overview of the entire analytic process lifecycle If you're an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide.
Product Identifiers
Publisher
John Wiley & Sons Inc
ISBN-13
9781118867105
eBay Product ID (ePID)
208749946
Product Key Features
Author
Alberto Cordoba
Publication Name
Understanding the Predictive Analytics Lifecycle
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2014
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
236mm
Item Width
155mm
Item Weight
424g
Additional Product Features
Title_Author
Alberto Cordoba
Series Title
Wiley and SAS Business Series
Country/Region of Manufacture
United States
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