Savvy advice for adding video to your marketing plan Video marketing is rapidly gaining popularity in online marketing and this fun-but-practical guide presents you with all aspects of video marketing from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online, and get your video to the right consumers so you can help your business succeed. The author team has vast experience in video creation and marketing and explores ten video campaigns so you can learn from their successes and challenges. Offers an overview of the video marketing process, how to build it into an existing marketing plan, and create a video outline Covers the necessary steps for creating the video, from scripting to shooting to editing Walks you through the process of sharing video on a company site, social site, or other hosts and then draw the right audience Details the new frontiers of video marketing including mobile video and measuring results Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.
Product Identifiers
Publisher
John Wiley & Sons Inc
ISBN-13
9781118188767
eBay Product ID (ePID)
113918428
Product Key Features
Author
Kevin Daum, Andreas Goeldi, Bettina Hein, Matt Scott
Publication Name
Video Marketing for Dummies
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
408 Pages
Dimensions
Item Height
235mm
Item Width
189mm
Item Weight
612g
Additional Product Features
Title_Author
Andreas Goeldi, Matt Scott, Bettina Hein, Kevin Daum