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Wedding Photojournalism: The Business Of Aesthetics: A Guide for Professional Digital Photographers by Paul,D.,Van Hoy (Paperback, 2011)

This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success. AUTHOR: Paul Van Hoy is a professional photographer whose images have appeared in Brides and Bridal, Wedding Style, InStyle Wedding, Modern Bride, and Martha Stewart Weddings. In 2007 he was named Micro-soft's Photographer of the Year . 130 colour photographs

Book Title
Wedding Photojournalism: the Business of Aesthetics: a Guide for Professional Digital Photographers
Author
Paul,D.,Van Hoy
Format
Paperback
Language
English
Publication Year
2011
Number of Pages
128 Pages

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