An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.
Product Identifiers
Publisher
Columbia University Press
ISBN-13
9780231080484
eBay Product ID (ePID)
96471693
Product Key Features
Author
Doug Underwood
Publication Name
When Mbas Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media