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When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media by Doug Underwood (Hardcover, 1993)

About this product

About this product

Product Information

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Product Identifiers

Publisher
Columbia University Press
ISBN-13
9780231080484
eBay Product ID (ePID)
96471693

Product Key Features

Author
Doug Underwood
Publication Name
When Mbas Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
Format
Hardcover
Language
English
Subject
Business
Publication Year
1993
Type
Textbook
Number of Pages
259 Pages

Additional Product Features

Title_Author
Doug Underwood
Country/Region of Manufacture
United States

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