Skip to main content

CURRENTLY SOLD OUT

Wiley International Encyclopedia of Marketing: 6 Volume Set (Hardcover, 2010)

Be the first to write a review.

About this product

About this product

Product Information

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Product Identifiers

Publisher
John Wiley and Sons Ltd
ISBN-13
9781405161787
eBay Product ID (ePID)
96357893

Product Key Features

Author
Not Available
Publication Name
Wiley International Encyclopedia of Marketing: 6 Volume Set
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
1732 Pages

Dimensions

Item Height
26mm
Item Width
19mm
Item Weight
4226g

Additional Product Features

Country/Region of Manufacture
United Kingdom

Best Selling in Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)
No ratings or reviews yet.
AU $45.09 New
---- Used
The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)
4.8 out of 5 stars based on 88 product ratings
AU $19.95 New
AU $13.00 Used
Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)
No ratings or reviews yet.
AU $53.13 New
AU $45.00 Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual
AU $57.95
Trending at AU $59.33
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $122.01
Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)
AU $32.86
Trending at AU $36.05
Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)
AU $34.03
Trending at AU $41.39
The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan (English)
AU $31.59
Trending at AU $32.98

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like

No ratings or reviews yet.No ratings or reviews yet.

Be the first to write a review.