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Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands by Bruce McGechan (Hardcover, 2014)

If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for the little guy. In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ever. Wine marketing consultant Bruce McGechan answers the question of how to put those built-in attributes in front of all those online customers in this new book; Wine Marketing Online. Discover the secrets that successful wine businesses use to market their wines online. Learn how to increase your credibility Be seen as an expert by your local customers Generate traffic to your site using search engines & convert that into sales Utilise social media Ride the coming wave of mobile websites, apps, advertising and location based services Analyze your wine eCommerce software options Turn one-off orders into repeat loyal customers Share your enthusiasm for wine and really enjoy your business Wine Marketing Online includes a winery internet marketing and brand plan, wine store internet marketing plan, wine store financial model and wine competitor and customer research plan.

Author
Bruce Mcgechan
Publication Name
Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands
Format
Hardcover
Language
English
Subject
Management
Publication Year
2014
Type
Textbook
Number of Pages
418 Pages

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