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Your Customer Creation Equation by Brian Massey (Paperback, 2012)

About this product

About this product

Product Information

Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka customer creation equations -he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a digital conversion lab, and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.

Product Identifiers

Publisher
Conversion Sciences
ISBN-10
0983330735
ISBN-13
9780983330738
eBay Product ID (ePID)
129001260

Product Key Features

Author
Brian Massey
Publication Name
Your Customer Creation Equation
Format
Paperback
Language
English
Subject
Computer Science, Sales & Marketing, Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
220 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
302g

Additional Product Features

Title_Author
Brian Massey
Country/Region of Manufacture
United States

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