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Brandjack: How your reputation is at risk from brand pirates and what to do about it by Q. Langley (Hardcover, 2014)

About this product

Product Information

Containing 90+ case studies including BP, Beyonce, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9781137375353
eBay Product ID (ePID)
212103151

Product Key Features

Author
Q. Langley
Publication Name
Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about It
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
307 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
551g

Additional Product Features

Title_Author
Q. Langley
Country/Region of Manufacture
United Kingdom

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Brandjack: How your reputation is at risk from brand pirates and what to do about it by Q. Langley (Hardcover, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

The Red Book: Liber Novus by Carl Gustav Jung (English) Hardcover Book

Sally Fallon Morell Thomas S. Cowan The Contagion Myth (Hardback) (US IMPORT)

Steven Holzner Physics Essentials For Dummies (Paperback)

Havard's Nursing Guide to Drugs

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

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