The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's idea measurement tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a big idea, or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!
Product Identifiers
Publisher
John Wiley and Sons Ltd
ISBN-13
9780470915851
eBay Product ID (ePID)
106614214
Product Key Features
Author
Stefan Mumaw
Publication Name
Chasing the Monster Idea: the Marketer's Almanac for Predicting Idea Epicness
Format
Hardcover
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
220mm
Item Width
154mm
Item Weight
362g
Additional Product Features
Title_Author
Stefan Mumaw
Country/Region of Manufacture
United Kingdom
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