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Contemporary Selling: Building Relationships, Creating Value by Mark W. Johnston, Greg W. Marshall (Paperback, 2016)

About this product

About this product

Product Information

Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor's manual, PowerPoints, and other tools to provide additional support for students and instructors.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9781138951235
eBay Product ID (ePID)
221975428

Product Key Features

Author
Mark w. Johnston, Greg w. Marshall
Publication Name
Contemporary Selling: Building Relationships, Creating Value
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
414 Pages

Dimensions

Item Height
280mm
Item Width
210mm
Item Weight
1194g

Additional Product Features

Title_Author
Greg w. Marshall, Mark w. Johnston
Country/Region of Manufacture
United Kingdom

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