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Electronic Commerce 2012 Global Edition by Efraim Turban, David King (Paperback, 2011)

About this product

About this product

Product Information

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-10
027376134x
ISBN-13
9780273761341
eBay Product ID (ePID)
111539239

Product Key Features

Author
Efraim Turban, David King
Publication Name
Electronic Commerce 2012 Global Edition
Format
Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides, Business
Publication Year
2011
Type
Textbook
Number of Pages
792 Pages

Dimensions

Item Height
275mm
Item Width
215mm
Item Weight
1618g

Additional Product Features

Title_Author
David King, Efraim Turban
Content Note
Illustrations
Country/Region of Manufacture
United Kingdom

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