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Indian Business Culture in the IT sector by Gabriela Steiner (Paperback, 2013)

About this product

About this product

Product Information

Today's corporate world calls for a new mindset when approaching offshoring and global sourcing of IT-related work. This book provides a thorough overview of the challenges and opportunities for intercultural business relations with India and presents critical factors for success. First, the cultural differences relevant in these professional settings are discussed in detail: Hierarchical structures, role conformity, focus on people and relationships, family orientation, paternalism, conflict avoidance, differences in communication styles, perception of time, belief in god and destiny, and the perception of quality. Additional findings detail the 'Chalta hai' attitude and 'Jugaad'. The author draws on 29 interviews that have been conducted with Indian and Austrian IT professionals as a basis for the research of this book, building upon findings and studies of previous cultural research to explain these cultural distinctions. Addressing the challenges in intercultural business, the author subsequently presents recommendations and critical success factors for effective partnerships. Since these ventures run the risk of failure without cultural awareness within both parties, the book concludes by detailing beneficial training methods to avoid common pitfalls.

Product Identifiers

Publisher
AV Akademikerverlag
ISBN-13
9783639485202
eBay Product ID (ePID)
190270029

Product Key Features

Author
Gabriela Steiner
Publication Name
Indian Business Culture in the It Sector
Format
Paperback
Language
English
Subject
Business
Publication Year
2013
Type
Textbook
Number of Pages
172 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
259g

Additional Product Features

Title_Author
Gabriela Steiner

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