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Organizational Buying Behaviour: Purchasing and Marketing Management Implications by Michael J. Baker, Stephen T. Parkinson (Hardcover, 1986)

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Product Information

The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9780333393512
eBay Product ID (ePID)
95762101

Product Key Features

Author
Michael J. Baker, Stephen T. Parkinson
Publication Name
Organizational Buying Behaviour: Purchasing and Marketing Management Implications
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
1986
Type
Textbook
Number of Pages
271 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
516g

Additional Product Features

Title_Author
Michael J. Baker, Stephen T. Parkinson
Country/Region of Manufacture
United Kingdom

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Organizational Buying Behaviour: Purchasing and Marketing Management Implications by Michael J. Baker, Stephen T. Parkinson (Hardcover, 1986)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

The Red Book: Liber Novus by Carl Gustav Jung (English) Hardcover Book

Sally Fallon Morell Thomas S. Cowan The Contagion Myth (Hardback) (US IMPORT)

Steven Holzner Physics Essentials For Dummies (Paperback)

Havard's Nursing Guide to Drugs

T. Jared Bunch Matthew LaPlante John D. Day The AFib Cure (Paperback)

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