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Polls and Surveys: Understanding What they Tell Us by Seymour Sudman, Norman M. Bradburn (Hardcover, 1988)

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NORMAN M. BRADBURN is senior vice president for National Opinion Research. by Norman M. Bradburn, Seymour Sudman. Bradburn is provost of the Univ. of Chicago, while Sudman is a professor at the Survey Research Laboratory at the Univ. of Illinois.