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Rules of Social Engagement: Your Step-by-Step Plan for Driving Sales Through Social Content by Philippa Spork (Paperback, 2015)

Enough is enough! Have you had enough of technical jargon and conflicting advice about how to generate sales through social media and content marketing? Are you looking for a step-by-step action plan to guide you right through the content marketing process - from idea to execution, measurement and delivery? If so, you are not alone! De-mystifying content marketing in order to achieve a measurable return on investment is a huge pain point for many businesses. If this sounds familiar, then Rules of Social Engagement is for you. This step-by-step approach provides you with a no-fuss strategy for driving sales by creating, executing and tracking an easy to manage social content marketing plan. Rules of Social Engagement allows you to tailor the rules to your own businesses in REAL TIME through a series of online templates and tools. Most importantly, it will teach you how to connect with your audience by creating truly engaging content! By the time you put this book down, you will have all you need to know to develop a customized engagement plan to drive sales for your business.

Author
Philippa Spork
Publication Name
Rules of Social Engagement: Your Step-By-Step Plan for Driving Sales Through Social Content
Format
Paperback
Subject
Computer Science, Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
184 Pages

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