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Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands by Joan Kiddon, Larry Light (Hardcover, 2009)

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Product Information

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's (R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and coauthor Joan Kiddon illuminate their blueprint with specific examples from McDonald's experience, offering detailed dos and don'ts for everything from market segmentation to R&D to executive leadership. You'll discover how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on a profound knowledge of your customers...and reinvent your total brand experience, leveraging innovation, renovation, marketing, and value. Light and Kiddon reveal how to define and measure progress, rebuild brand trust within and outside the organization, create a plan to win, and execute on it! Revitalize your brand, in six steps! Learn how to... Refocus Your Entire Organization Restore Your Brand's Relevance Reinvent Your Brand Experience Reinforce an End-to-End Results Culture Rebuild Brand Trust Realize Global Alignment

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780136043317
eBay Product ID (ePID)
94536140

Product Key Features

Author
Joan Kiddon, Larry Light
Publication Name
Six Rules for Brand Revitalization: Learn How Companies like McDonald' Can Re-Energize Their Brands
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
237mm
Item Width
161mm
Item Weight
460g

Additional Product Features

Title_Author
Joan Kiddon, Larry Light
Country/Region of Manufacture
United States

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Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands by Joan Kiddon, Larry Light (Hardcover, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

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