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The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand by Erik Du Plessis (Hardcover, 2011)

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By Erik Du Plessis ISBN: 9780749461256. Language & Linguistics.

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Product Information

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749461256
eBay Product ID (ePID)
97678909

Product Key Features

Subject Area
Biological Psychology
Author
Erik Du Plessis
Publication Name
The Branded Mind: What Neuroscience Really Tells US about the Puzzle of the Brain and the Brand
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
242mm
Item Width
162mm
Item Weight
556g

Additional Product Features

Title_Author
Erik Du Plessis
Country/Region of Manufacture
United Kingdom

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item 1 NEW The Branded Mind By Erik Du Plessis Hardcover Free Shipping
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item 4 Erik Du Plessis The Branded Mind (Hardback) (US IMPORT)
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Picture 1 of 1

The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand by Erik Du Plessis (Hardcover, 2011)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 NEW The Branded Mind By Erik Du Plessis Hardcover Free Shipping

item 2 The Branded Mind: What Neuroscience..., Du Plessis, Eri

item 3 The Branded Mind: What Neuroscience Really Tells Us About the Pu

item 4 Erik Du Plessis The Branded Mind (Hardback) (US IMPORT)

item 5 Erik Du Plessis The Branded Mind (Hardback)

Best Selling in Adult Learning & University

Maps of Meaning: The Architecture of Belief by Jordan B. Peterson (1999, Paperback)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Silent Spring by Rachel Carson (Paperback, 2000)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

Havard's Nursing Guide to Drugs

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