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The Product Manager's Field Guide by Linda Gorchels (Paperback, 2003)

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Author: By Gorchels, Linda. Product Manager's Fieldguide. Format: Paperback,228 Pages. Product Code: 9780071410595.

About this product

Product Information

Product management is essentially a sales/marketing function within an organization. A product manager, also known as a brand, segment manager - is typically charged with overseeing all aspects of a brand or product line including marketing, planning, forecasting, new product development, and delivering long-term value to both customers and the organization's bottom line. The Product Manager's Fieldguide is intended to provide managers with explicit tools to help them improve their job performance. Though positioned as a stand-alone book, The Product Manager's Fieldguide is intended to complement the second edition of the Product Manager's Handbook (c. 2000, ISBN 0-658-00135-3), which detailed the responsibilities of the product manager. Specifically, The Product Manager's Fieldguide will provide self-assessment tools and action steps that take the general information from the source book to a higher level of detail. Part One enables product managers to evaluate their knowledge, skills and abilities as they relate to the job requirements and offers alignment exercises for them to augment their competencies (leading to a Product Manager Scorecard). Part Two provides a toolkit of step-by-step instructions for targeted activities to help a product manager monitor and assess planning efforts to ensure accountability. Part Three details a framework for product strategy with reflection points and checklists for portfolio management, screening, specification writing, and launch. Part Four offers a framework for product marketing with reflection points and checklists for pricing, marketing communications, and channel evaluation.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071410595
eBay Product ID (ePID)
96297376

Product Key Features

Author
Linda Gorchels
Publication Name
The Product Manager's Field Guide
Format
Paperback
Language
English
Subject
Management
Publication Year
2003
Type
Textbook
Number of Pages
228 Pages

Dimensions

Item Height
231mm
Item Width
191mm
Item Weight
421g

Additional Product Features

Title_Author
Linda Gorchels
Country/Region of Manufacture
United States

All listings for this product

item 1 The Product Manager's Field Guide: Practical Tools, Exercises, a
AU $18.46
+AU $5.49 postage
item 2 The Product Manager's Fieldguide: Practical Tools, Exercises and Resources for I
AU $9.99
+AU $15.00 postage
item 3 Product Manager's Fieldguide by Gorchels, Linda -Paperback
AU $57.11
+AU $6.98 postage

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Picture 1 of 1

The Product Manager's Field Guide by Linda Gorchels (Paperback, 2003)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Product Manager's Field Guide: Practical Tools, Exercises, a

item 2 The Product Manager's Fieldguide: Practical Tools, Exercises and Resources for I

item 3 Product Manager's Fieldguide by Gorchels, Linda -Paperback

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

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