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The SAGE Handbook of Public Opinion Research by Michael W. Traugott, Wolfgang Donsbach (Hardcover, 2007)

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'The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia' -Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (. ).