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The Ultimate Assist: The Relationship and Broadcast Strategies of the NBA and Television Networks by John Fortunato (Hardcover, 2001)

About this product

About this product

Product Information

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.

Product Identifiers

Publisher
Hampton Press
ISBN-13
9781572734074
eBay Product ID (ePID)
108134489

Product Key Features

Book Title
The Ultimate Assist: the Relationship and Broadcast Strategies of the Nba and Television Networks
Author
John Fortunato
Format
Hardcover
Language
English
Publication Year
2001
Genre
Sports
Number of Pages
280 Pages

Additional Product Features

Title_Author
John Fortunato
Series Title
Hampton Press Communication Series: Mass Media and Journalism
Country/Region of Manufacture
United States

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