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Behavioral Economics For Dummies by Morris Altman (English) Paperback Book - Picture 1 of 1

Behavioral Economics For Dummies by Morris Altman (Paperback, 2012)

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A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational.