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Consumer Behavior by Michael R. Solomon (Hardback, 2010)

About this product

About this product

Product Information

For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

Product Identifiers

Publisher
Pearson Education (US), Prentice Hall
ISBN-10
0136110924
ISBN-13
9780136110927
eBay Product ID (ePID)
103817571

Product Key Features

Author
Michael R. Solomon
Format
Hardback
Language
English
Topic
Business, Accounting & Vocational: Textbooks & Study Guides

Additional Product Features

Place of Publication
Upper Saddle River
Content Note
Colour Illustrations, Black & White Tables, Figures
Out-Of-Print Date
30/03/2010
Date of Publication
07/01/2010
Edition Statement
United States Ed of 9th Revised Ed
Country of Publication
United States

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