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Gut Feelings: Short Cuts to Better Decision Making by Gerd Gigerenzer (Paperback, 2008)

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Author: Gerd Gigerenzer. 'Gigerenzer's writing is catchily optimistic and slyly funny. Devilish'. 'Gigerenzer is brilliant'. He has published two academic books on heuristics,Simple Heuristics That Make Us Smart andBounded Rationality: The Adaptive Toolbox as well as a popular science book,Reckoning with Risk.