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Services Marketing: People, Technology, Strategy by Christopher Lovelock (Hardcover, 2000)

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Product Information

Providing real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. There is a strong managerial and strategic focus. This edition contains ten new readings, drawn from Harvard Business Review , International Journal of Service Industry Management , Journal of Service Research , and Sloan Management Review , plus articles specially commissioned from leading academic experts.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780130173928
eBay Product ID (ePID)
95404753

Product Key Features

Author
Christopher Lovelock
Publication Name
Services Marketing: People, Technology, Strategy
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2000
Type
Textbook
Number of Pages
717 Pages

Dimensions

Item Width
241mm
Item Weight
1204g

Additional Product Features

Title_Author
Christopher Lovelock
Country/Region of Manufacture
United States

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Services Marketing: People, Technology, Strategy by Christopher Lovelock (Hardcover, 2000)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

More items related to this product

item 1 Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen...

item 2 Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz

item 3 Services Marketing: People, Technology, Strategy 8th Edition by Jochen Wirtz (En

item 4 Services Marketing: People, Technology, Strategy (Ninth Edition) by Jochen Wirtz

item 5 Services Marketing : People, Technology, Strategy by Jochen Wirtz and...

item 6 Services Marketing: People, Technology, Strategy (Ninth Edition) by Christopher

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

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