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The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't by Carmine Gallo (CD-Audio, 2016)

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How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to lean in ?They told brilliant stories.In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keyte speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story a strategic tool with irresistible power - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. The art of storytelling can be used to drive change, says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever kwn, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?The opinions expressed by Carmine Gallo in The Storyteller's Secret are his own. His audiobook is t endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.This program is read by the author.

Product Identifiers

Publisher
Macmillan Audio
ISBN-10
1427266840
ISBN-13
9781427266842
eBay Product ID (ePID)
224215735

Product Key Features

Author
Carmine Gallo
Format
CD, CD Standard Audio Format
Language
English

Additional Product Features

Running Time
510
Author Biography
CARMINE GALLO, bestselling author of The Presentation Secrets of Steve Jobs, is the communications coach for the world's most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes.com column My Communications Coach. He lives in Pleasanton, California, with his wife and two daughters.
Date of Publication
23/02/2016
Contained Items Statement
7 Audio Cds
Subject
Management & Business: General
Imprint
Macmillan Audio
Country of Publication
United States

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The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't by Carmine Gallo (CD-Audio, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Audio Books

The Hitchhiker's Guide to the Galaxy: The Complete Radio Series by Douglas Adams, Eoin Colfer (Audio CD, 2019)

Death On The Nile by Agatha Christie (Audio CD, 2002)

Fantastic Mr. Fox by Roald Dahl (Paperback, 2007)

Start Italian New Edition (Learn Italian with the Michel Thomas Method): Beginner Italian Audio Taster Course by Michel Thomas (Audio CD, 2019)

Save on Audio Books

Why We Sleep The New Science of Sleep and Dreams Paperback Book English NEW

Vegetables Month By Month Planting Guide Brand NEW Free Delivery AU

Terry Pratchett The Shepherd's Crown (Paperback) Discworld Novels

Joe Dispenza Meditations for Breaking the Habit of Being Yourself (CD)

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