Berlei: Supporting Australian women for over 100 years.
Everything created by Berlei is designed thoughtfully to ensure women always feel comfortably confident. Whether you're jogging, relaxing, shopping, working, or entertaining, Berlei bras ae there to provide the support you need, so that you can feel comfortable in all that you do.
Berlei has been creating bras with over a century of innovation that genuinely support women of all ages, shapes, and sizes, so that she always looks and feels her best. The world has changed a lot, and we have changed with the needs of women, pioneering products for sportswomen, nursing mothers, and survivors of breast cancer.
Berlei has a vast range of supportive and stylish bras, so you are sure to find the perfect fit for you. From everyday bras, to sport styles, and pretty ones for special occasions, our bras provide maximum support, with great shape, and ultimate comfort no matter what your size is. From T-Shirt Bras to Push-Up Bras, there's a seriously huge collection of styles for you to choose from, including Lift & Shape, Barely There, and Electrify, which are all available in an array of different colours and fabrics.
The market leader in Australia for sports bras, Berlei is particularly committed to educating women from a young age about damage that can affect their breasts if they exercise without the appropriate support of a correctly fitting sports bra. Berlei have also released a Youth Sports Bra which has been designed specifically for young girls to start looking after their breasts during exercise from an early age.
The innovative and beautiful range of Berlei bras, briefs, shapewear, and hosiery have all been are designed with the modern woman in mind. Whether you're playing sport, working late, looking after kids, or out on a cute date or other a special kind of evening, Berlei are always there for your support. With ongoing research and development into new technologies and fabrics, as well as their pioneering products especially designed for breast cancer survivors, Berlei believe passionately that every single woman always deserves to feel great, and look beautiful at all times.
Berlei's have been ahead of the times ever since they launched in 1920, with women making up a part of their management team right from the beginning. Six years later, Berlei conducted a ground-breaking study of more than 6,000 women which resulted in their range of revolutionary corsetry that was made specifically for the comfort of real women.
Berlei designed, developed, manufactured, and released Australia's very first maternity bra in 1950. Then when Serena Williams was Down Under in 2006 for the Australian Open, she discovered Berlei bras which she has now worn during every Grand Slam win since.
At the heart of what they do, Berlei exists solely to produce bras of the highest quality that not only look beautiful, but they also have fit, form, and function which allows you to feel confident and move freely. Berlei ensures that all of their bras feel soft and comfortable against your skin, thanks to their commitment to quality by working with the latest technology and fabrics.
Berlei has spent over a century studying women's bodies so they know what kind of support you need, which ensures that you are always able to find your perfect fit and get the most out of your bra.
Seventy years after the inception of the brand in 1990, Berlei partnered with the AIS to create bras that would help women have maximum comfort and support while exercising. Berlei is the only label to have their sports bras tested, approved, and then endorsed by the team at the Australian Institute of Sport. The extensive research by their development team includes working directly with the AIS and testing their range of sports bras to ensure superior fit and comfort, while delivering up to 60% bounce reduction.
For their 85th anniversary in 2005, Berlei created a partnership with Breast Cancer Australia to create My Care Kits, and to date there have been over 123,000 of them donated to women undergoing breast cancer surgery. Berlei launched a bra in 2016 to support women fighting breast cancer in honour of Chrissy Amphlett of The Divinyls', with 100% of all profits being donated directly to the BCNA. Two years later, Berlei followed it up with a new Chrissy Bra in 2018 with 100% of profits again being donated to the BCNA. Berlei then went on to collaborate with the Breast Cancer Network again in 2019 by launching the first Active Bra created specifically for post-surgery Breast Cancer survivors.
Berlei Sports Bra
Wearing a high quality sports bra is a must whenever you are engaging in any kind of sports. A sports bra created by Berlei means you can lead an active lifestyle with only a minimum of bouncing. This means a reduction in pain, physical discomfort, and most importantly the risk of injuring or permanently damaging the ligaments in your chest.
Many women understand the importance of wearing a quality bra that helps to combat bounce. Berlei sports bras offer women with an active lifestyle the ultimate in protection and performance, featuring excellent bounce reduction as well as a seam free design which helps to reduce irritation.
Whether you're running, walking, or pushing it to the limit, the right support is essential to protect your breasts. Their support factor rating system was created in conjunction with the AIS to help you choose the most suitable sports bra for your lifestyle.
Berlei Maternity Bra
This design is ideal for women during their pregnancy. Including convenient features such as an easy nursing clip with a supportive panel so that you can feed bub with ease, this maternity bra offers the ultimate in comfort and practicality. Boasting soft and seamless cups, our products are sure to prove a blessing for any mother.
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