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Business Cards

Digital technology has advanced by a great degree; however, one thing it hasn’t been able to replace is the business card. Business cards are printed cards that contain a company's or individual's business information. The information may include professional occupation, business address, company position and contact information. They are considered the most cost effective direct marketing tools and give potential customers or investors a first impression of your business. Even though technology has not been able to replace business cards, there are technologies and products that impact how cards are organised, printed and displayed.

Business Card Scanners

If you a person who meets lots people or attends many business events, you probably get lots of business cards handed to you. Organising these cards can be hard and, over time, they can take up a lot of shelf space. This is where business card scanners come in. Scanners are able to quickly and accurately collect information from a large volume of cards and send it straight to your computer. This means you can have single folder on your computer that stores all the cards’ information. Furthermore, the information retrieval process is also made easier since you can sort scanned cards by name or date.

Business Card Stands and Displays

Besides the design, how you display your card matters a lot and it can determine whether your card gets noticed or not. Business card stands are a great way to distribute your contact information. Stands can be made out of wood, plastic, metal or other firm material. A good stand should arrange cards neatly so that they appeal to customers and also give interested parties easy access to them.

Quality Prints

A memorable business card not only shares your business information, it also connects people with your brand. For instance, a poorly printed card or hard to read design gives the impression that your business is cheap or it doesn’t pay attention to detail. In addition, people will have a hard time reading the information and will not bother passing on the card to someone else, thus reducing your exposure. Investing in a quality business card printer enables you to give a good first impression, print visible information and fit more information on a single card.

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