Fila delivers the perfect cross-section of sport and street.
A worldwide leader in lifestyle and sporting apparel, Fila pushes the boundaries of modern performance wear while also championing its Italian design heritage. Whether you perform for the rigor of competition, the challenge of adventure, or simply the enjoyment of an active life, Fila understands that the beauty of sport is life in motion.
Fila fuses the function and comfort you expect from the brand, while bringing an extra dimension to your everyday rotation with their selection of chunky shoes, sweatshirts, signature t-shirts, performance jackets, and sports tops. Fila has you covered whether you're at the gym, on the court, around the block, or hitting the streets.
Cementing their pop culture legacy with retro appeal, discover the highly-sought after Disruptor sneakers and pledge your allegiance with colour block sweatshirts, all in the brand's iconic stripes of red, white, and blues. Iconic to both fashion and sport obsessives alike, Fila sportswear mixes modern detailing with classic colours and silhouettes.
FILA represents sophistication while impressing well beyond simply sports, reaching runways of high-end fashion shows and the streets of all metropolises. More than 100 years of success are based on their spirit of being on the move combined with their philosophy of innovation, not only in design and flexibility, but also performance.
Originally established from humble beginnings in a small northern Italian town nestled among the foothills of the Italian Alps called Biella over 100 years ago international sportswear giant Fila was born way back in 1911. Fila has since gone on and evolved into one of the most reliable sports and lifestyle brands on the planet.
Fila was content for the first 50 years with basic knitwear as their main focus, then the instantly recognisable tennis apparel of Fila gained global attention in the 1970s, which they since expanded to include sporting apparel for a diverse range of sporting codes such as running, golf, training, and compression wear. The technical processes at Fila remains at the forefront of their sporting design, staying true to its European aesthetic with time-honoured outfits for professional athletes around the world.
In 1973, Fila debuted a tennis collection featuring their now infamous split-F logo on jackets and polo shirts, which soon sold enough to give them a foothold in the burgeoning market of sportswear. The brand decided to stick to tennis as their core market throughout the 1980's, as their tracksuits traded on the exclusivity of tennis clubs. These stand-out tracksuits were worn by up-and-coming rappers, who, along with the hit song My Adidas, helped internationalize the adoption on the streets of what were still considered boutique clothing brands.
Nike became a leading sneaker outfit until 1984 when they signed Jordan, and a decade later Fila took a chance on a Duke University star who helped elevate them in 1996 to the number 2 basketball-shoe behind Nike. The new millennium saw Nike continue asserting its dominance by signing almost every future sports star, from Kobe to LeBron.
Fila's roots in Italy as well as their second home in America were but distant memories by the late 2000's. Fila U.S.A. They attempted a revival by refreshing their White Line collection in 2008, and a write-up in the LA Times captured their overlooked place in the sportswear market when they said that Fila's logo was only slightly less iconic than the Nike swoosh or the triple stripes of Adidas when it comes to sportswear. The piece treated the company's relaunch more as an exciting opportunity for vintage and classic collectors than it was as an exciting drawcard for a new generation of consumers.
Known as Dad Shoes, the thick-soled and chunky Fila sneakers are 1990's throwbacks which are beloved by millennials, whose retro footwear fascination has brought the brand back to reanimated life, like a zombie from The Walking Dead.
Central to the sneaker brand's comeback was Fila's move to target people craving classic looks by bringing back their iconic '90s style products. For example, the most popular women's shoes recently were their Disruptor 2 sneakers which were reintroduced in 2017, selling over 10 million pairs.
These days it seems like every kid on the street who cares about style and fashion is wearing a pair of big and chunky kicks from Fila. The fashion brand covers both nineties nostalgia as well as contemporary trends, with athleisure and logo-mania thanks in no small part to their rave shoe, the spike-soled Disruptor II. While Fila certainly didn't inspire the trends, they definitely discovered themselves in the midst of them and perfectly positioned to really take advantage.
Following sweatshirt producer Champion's lead, Fila partnered in 2015 with Urban Outfitters for a capsule collection which really showcased a few of their select classic pieces which were steeped in that older style of Fila iconography. While the giant Fila "F” doesn't really conjure any kind of specific memories for the new generation of younger consumers, the brand still makes its mark with them thanks to the retro style that looks to the future.
These Fila sneaks for women are always ready for you to make a bold statement. These throwback kicks continue the current trend of '90s revival in a fresh white colourway, keeping their signature sporty vibes along with that classic silhouette. Sitting on top of a lightweight EVA sole with the reliable and aggressive lug detailing, these trainers have a truly distinctive look that is guaranteed to turn some heads on the street. Finished with iconic Fila branding embroidered on the heel, a moulded rubber outsole, as well as classic red sidewalls with the standard grey details for that truly added retro edge.
Disruptor II Tie-Dye Rave Shoes
Keep your look trendy while always comfortable with the Disruptor II Tie Dye kicks from Fila. A mesh woven upper in trippy colour explosion of a rainbow colorway is sure to provide a striking look for your feet with tons of breathability. Durability is there thanks to the reinforced double stitching while aggressive tread patterns help to create a cushioned and lifted feel with plenty of traction. Additional comfort is provided by additional padding at the tongue, collar, and insole, while the embroidery of the sidewalls logo ensures prominent flair and branding.
Make sure your kicks are chunky and cool, while your apparel is straight from the 1990's with the range of Fila products available from eBay today.
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