Forever New

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Originally founded in 2006, Forever New was based in Melbourne, Australia and is now loved around the world. They are renowned for their perennial and effortlessly wearable collections which celebrate a feeling of truly contemporary femininity.

Forever Who?

Behind the scenes, the Forever New brand is a collective of style enthusiasts, fashion designers, as well as in-store experts⁠ who are all very close friends, and always striving to help their customers embrace and elevate their personal style. At their core, this is a fashion-forward label who pride themselves on reinterpreting the latest runway trends with a timeless, feminine quality which results in chic fashion that is going to remain on-trend and relevant for many seasons to come.

Forever New Collections

Each collection has been designed in Australia with a combination of considered seasonal trends, with feminine shapes that exhibit in-the-moment details, that create a sartorial confidence that makes you feel uniquely beautiful in every moment.

Forever New Style

With feminine silhouettes that feel modern, flattering, and thoughtful, the label has always been focused on delivering glamour with every day style. Forever New is a brand that loves finer details, and cleverly incorporates silhouettes with a luxurious touch. Throughout every collection curated by their fashion team you are going to find a range full of charming embroidery, soft fabrications, and romantic lace which are always incredibly flattering. Forever New is all about living your life with colour, with an exploration of brilliant shades of blue, to light pastel pinks, as well as big, bright, and blooming floral prints.

Forever New has stylish coats and jackets ready for your working days of the week as well as your weekend evenings out on the town. Whether you’re looking for functional pieces to keep you warm, or just something to accessorise your layering, you are sure to discover a refreshed approach to outerwear and must-have accessories by Forever New on eBay to complete every ensemble.

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