Update your look with a new outfit from Holly Willoughby's latest collection. 

The queen of Britain's morning television, Holly Willoughby, has launched her own fashion and lifestyle brand. Truly is a collection of affordable luxury pieces made from sustainable materials designed to be dressed up or down for any occasion. 

The women's wear collection consists of basics for everyday wear like cool dresses, jumpsuits, laid-back jackets, tops and jeans. One of the signature items is the basic crew. Made from materials like sustainable cotton, wood pulp and seaweed, you can wear these tops with jeans or a skirt for a simple yet stylish everyday look and know you're wearing something that is completely biodegradable and kind to the planet.

Truly's sustainable denim is another must have. Made from 100% cotton, Truly's denim skirts and pants are versatile enough to be worn many different ways, dressed up with high heeled sandals for an evening out, or with a striped T-shirt or crew top for a casual weekend look. 

There's also a range of fashionable accessories to complement your new outfit from beautiful soft cashmere scarves, socks and travel sets to leather tote bags that fold in or out to make packing and carrying more comfortable and practical. 

If you're looking to create more comfortable and stylish bedroom, treat yourself to bedding styled by Holly herself. Her Fauna Birds Double Douvet cover is 100% cotton to provide a soft, comfortable nights sleep. 

Browse our extensive range of Holly Willoughby women's fashion today!