Every woman's style tells her story, so you can start yours with Sheike.
The ever evolving range from Sheike turns your everyday wardrobe into a style statement, because life far is too short to be seen wearing boring clothes. Like most fashion brands around the world, Sheike started out small. In 1975, Sheike had a simple t-shirt stand at the infamous Sydney Markets, and have grown into the major fashion player and powerhouse it is today, with close to 50 stores throughout Australia and a very loyal customer following.
With brand new fashion arriving each and every week, they have evolved into a force on the Australian fashion scene because the focus of the Sheike brand has always been on fresh and unique styles. They create a wardrobe for each woman who lives their life fearlessly and to the fullest, no matter what anyone else may think. Sheike want you to embrace the powerful feeling of wearing the perfect outfit which lets you be whoever you feel like in the moment.
Ever since they began with a simple t-shirt stand at the iconic Sydney Markets, Sheike have always said that style is an expression of yourself so you can tell people who you are without ever saying a word.
Four years after they started selling t-shirts at the markets, the brand was officially launched as they opened their first women's apparel store in 1979 beneath the infamous Centrepoint Tower in Sydney. Sheike almost instantly began evolving into something more, with new stores opening in several locations across Sydney. As their new family of like-minded and fashion-forward women grew, they realised that life was far too short to be seen wearing boring clothes. Soon after they began expanding interstate with stores opening in Victoria, Queensland, and Western Australia, and in 2006 they launched into the online eCommerce space with a dedicated online presence. Sheike has an ever-evolving range that they believe in, ready to tell your story with style with a readymade statement to make every single day.
Finding new and unique ways to delight their customers has always been at the heart of their growth, with a renewed focus and energy around what their customer wants. Sheike started out as a wholesaling business, before introducing their own range of chic accessories as well as adding apparel, before eventually closing down their entire wholesaling component to begin their journey as the fast-fashion retailer they have grown to become today. Their nimble approach combined with their keen understanding of the evolving fashion scene is how they have remained so successful.
Sheike aims to make fashion exceptional every single day because no woman wants to be seen wearing a boring outfit. The talented design team of Sheike is constantly looking at what's happening in fashion locally as well as on catwalks internationally so that they can compete with the other labels while meet the constantly changing needs of women in this country.
That is why Sheike has gone through some recent changes, as they have moved away from looking at their customers merely as a demographic and rather thinking of them more on an emotional level. Because groups of women of the same age, location, and income are never going to always like the same things. Combined with being confident in themselves as a brand and constantly delivering new product lines every single week, Sheike are able to offer their customers exactly what they are looking for in their fashion at any given time.
The go-to Australian label for many women looking for elegant evening wear and dresses for that special occasion, Sheike has a wide range of gowns and cocktail dresses in their various collections in on-trend, figure-flattering styles. These collections feature all the latest cuts and trends for every fashion-forward woman who love staying up to date with the current and evolving styles. Whether you are looking for something for that casual brunch with friends, a night out on the town with the girls, or your next big formal event, Sheike is sure to have the perfect dress suitable for all and every occasion.
For example, the Sheike "How To Love Me Longer' Dress is a navy blue soft sheen full length maxi dress that features a plunging neckline, with long hidden slits, as well as an optional navy belt made from the same fabric which can be worn either tied to the back or the front, and both look really good. This dress style has a hidden zipper at the back which goes down to the waist with an eyelet detail which has a button closure at the top.
Or the Sheike Valentine Mini Dress is a style which is fitted throughout the body and features a really feminine floral print with a lovely frilled detailing that goes right across both the v neckline and the sleeves. Made from non-stretch 100% polyester, it also comes with a removeable sash belt, so you change up your style whenever you like.
Finding the perfect pair of pants for women can be quite difficult at times. Thankfully Sheike has a huge collection for timeless transcendence of effortlessly cool appeal and gorgeously feminine charm. Combining electric hues and muted shades with exclusive prints and stand-out embellishments, finding the perfect pair of playful pants for your pretty pins has never been so simple.
Encompassing a wide range of prints, fabrics, lengths, and styles, women's pants can be either a basic wardrobe staple for all time, or an eye-catching statement item for those times you really want to stand out from the crowd. You can be brave with vivid colours or busy prints, or you can opt for the safety of dark and more neutral tones for a that classic feel.
With floral tapered capris or other pants, you can have that luxury look, especially when paired with strappy sandals, a soft blouse, your favourite clutch, as well as some dainty jewellery. Whereas if you ae chasing a look that is more modern and fashion forward, you can team up a pair of cropped pants or culottes with a pair of brightly bold pumps and a basic, crisp white tee.
Refresh your casual basics with a cute pair of leggings or chinos, update your style with a pair of sports pants, embrace the rock and roll chic with a stunning pair of leather pants, or otherwise you can really keep things comfortable with a low-key pair of printed sweat pants.
Shop the range of women's fashion by Sheike today so you look the part this season.
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