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Urban Decay

Urban Decay's Beauty With An Edge

Urban Decay is an American cosmetics brand based in California. It is a subsidiary of L'Oreal. The tagline of Urban Decay is "beauty with an edge.'

The Urban Decay Makeup product line includes lip, eye and nail colours, as well as cosmetics, and skin products for the face and body. The Urban Decay Naked collection is a popular line in the range for women under 35. It consists of a variety of 12 different eye colour palettes in various tones. The brand is on-trend, and they add a new eye palette to their range every year.

The latest release of eye colours is the Naked Reloadable palette, which adds an extra 12 shades of shimmers and mattes. The names of these shades include Bribe, Barely Baked, Angel Fire, Retro, Reputation, Burn, End Game, Dreamweaver, Distilled, Bucked, Boundaries and Bling. The colours are a blend of warm and cool browns, stunning gold and brown shimmers, along with a pop of peach. In 2018, Urban Decay released two new colour palettes; the Naked Heat palette and the Cherry Naked palette.

The naked palette is loved worldwide, and is praised by the vast majority of people that use them - 99% recommend the range! Get the look with this much-loved brand.

Cruelty-Free Cosmetics

Urban Decay proudly produces cruelty-free make-up. Since 2014 Urban Decay have not used animal testing when creating their products. The brand offers synthetic fibre make-up brushes as an alternative to standard cosmetics brushes which are made from animal hair. The brand has been PETA approved since 2009.

Urban Decay Bestsellers

Some of Urban Decay's most loved and popular products include:

All Nighter Long-Lasting Makeup Setting Spray

Lockdown your look with this bestselling setting spray and keep your make-up looking fresh all day and well into the night.

Naked Heat Eyeshadow Palette

This 12-pan amber-toned palette features mattes, shimmers and glitter shades. Known for their rich pigment and creamy texture, Urban Decay eyeshadows blend with ease and last all day. Create a soft and subtle wash of colour or a hot smoky eye with the burnt orange, warm brown and copper shades. The palette includes a full-sized mirror along with a double-ended eye make-up brush.

Heavy Metal Glitter Gel

This best-selling Urban Decay product has been reimagined with a high-coverage, super-concentrated multi-use glitter formula. This look is perfect for evening.

Face Make-up

The Urban Decay range of make-up has been designed to give you a flawless finish. There are prep sprays foundations, concealers, primers, powders, setting sprays, highlighters, blushes, bronzers and all the tools of the trade to enhance your beauty and allow you to create standout looks for day and night!


The make-up range from Urban decay includes such products as mascara, eyeliner, lip-gloss, lipstick and bronzers. Mascaras come in bright colours, travel sizes and waterproof varieties. There are lash primers too. There are Wired transforming eyeliners in a range of bright and zany hues, waterproof brow blade pencils, vegan lip plumper in honey, heat, and cherry and a range of lipsticks, blushers and bronzers.

Turn up the heat! Urban cosmetics will brighten your look whatever the occasion.


Go naked perfume oil is ever popular. It is sleek enough to fit in your purse and has the scent of the ocean and fresh citrus. Go naked implies naked in the sunshine - or whatever stage of undress you wish to be in.

When it comes to make-up products, eBay has a wide range to choose from. Start shopping today.