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Urban Decay is an American cosmetics brand that is based in Newport Beach, California. It is a subsidiary of the French cosmetics company L’Oreal. The tagline of Urban Decay is ‘beauty with an edge.’

The Urban Decay product line includes lip, eye and nail colours, in addition to face and body products. The Urban Decay Naked collection is the most popular line in the Urban Decay product range. It consists of a range of different eye colour palettes. The target market for the Urban Decay brand is women under 35.

The Urban Decay brand is promoted as cruelty-free make-up. Every year, a new eye colour palette is released. The latest release is the Naked Reloadable palette, which adds an extra 12 shades of mattes and shimmers. The names of these shades include Bribe, Barely Baked, Angel Fire, Retro, Reputation, Burn, End Game, Dreamweaver, Distilled, Bucked, Boundaries and Bling. The colours are a blend of warm and cool brown, stunning gold and brown shimmers, along with a pop of peach.

In 2018, Urban Decay released two new colour palettes; the Naked Heat palette and the Cherry Naked palette.

Urban Decay Bestsellers

All Nighter Long-Lasting Makeup Setting Spray

Lock down your look with this bestselling setting spray and keep your makeup looking fresh all day and well into the night.

Naked Heat Eyeshadow Palette: A 12-pan amber-toned palette featuring mattes, shimmers and glitter shades. Known for their rich pigment and creamy texture, Urban Decay eyeshadows blend with ease and wear all day. Create a soft subtle wash of colour or a hot smoky eye with the burnt orange, warm brown and copper offerings. The palette includes a full-sized mirror and a double-ended brush.

Heavy Metal Glitter Gel: This best-selling Urban Decay product has been reimagined with high-coverage, super-concentrated multi-use glitter formulas.

You will find a full range of Urban Decay products on eBay.