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Vitamix Countertop Blenders

American company Vitamix specialises in high-quality blenders and blender accessories. Their versatile countertop blenders can help with everything from rapid juicing to mixing dry ingredients.


The company that would eventually become Vitamix began in the United States in 1921, when William Grover Barnard began travelling the country as a kitchen product salesman. He began selling blenders in the 1930s and, aided by early adoption of television advertising, they became the company’s primary product. Today, Vitamix sells home and commercial blenders as well as blender accessories.

Vitamix Countertop Blenders

Countertop blenders are Vitamix’s largest product family. Vitamix sells three series of countertop blenders. The Personal series contains lightweight models like the S30, designed to produce single and double servings while taking up as little space as possible on the counter. The Legacy series contains premium countertop blenders, most of which come with a two litre container. The Ascent series is Vitamix’s advanced line, featuring technologies such as touch screen controls and WiFi connectivity.

Vitamix Blender Applications

One of Vitamix’s key aims as a company is to ensure that Vitamix countertop mixers can be used to make many different types of food. As well as the obvious smoothies and juices, depending on the model Vitamix blenders can be used to blend batters, make baby food and even grind flour. Precise variable speed controls, pre-programmed blend settings and pulse modes provide a great deal of control over the texture of the end product.

Vitamix Blender Accessories

Almost all Vitamix small kitchen appliances are countertop blenders but the company also makes a range of blender accessories. Their range of containers allows you to replace old originals or take advantage of new functionality, as with the portable 0.6 litre container/travel cup. They also produce different sizes of tamper which are very useful for ensuring that thicker ingredients get thoroughly blended.

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