8 min article

Links policy

To protect our members, with limited exceptions, we don't allow listings or products to contain links that direct customers to a site other than eBay, even if the link is not clickable.

The following links can be used, as long as they follow the guidelines listed in our full policy below:

  • Product videos
  • Freight carrier services and quoting platforms
  • Required legal and regulatory information

Internal links to other eBay pages are also allowed. This includes links to eBay Messages, other eBay items, Stores pages, Follow Seller or Add to my Favourite Sellers features.

Frequently Asked Questions

 

What if my Store name is a link?

Your Store name can't be a web address or include '.com', '.net', '.org', '.edu', or any variations like '_com" or '-com,' unless the name was selected before 1 July 2004.

Why are most links not allowed?

Restricting external links protects our members from malicious sites and spam, and provides a better mobile experience.

Read our full policy

Links policy overview

Links that direct customers to a site other than eBay are not allowed, except when linking to:

  • Product videos
  • Freight carrier services and quoting platforms
  • Required legal and regulatory information

This policy applies whether the link is clickable or not, and includes any attempts to direct a customer off a page. It extends to all member-created content, such as listings, products, Stores pages, Stores headers, seller profile pages, newsletters, images, etc.

Links that direct customers to other eBay pages are allowed. This includes links to eBay Messages, other eBay items, Stores pages, Follow Seller or Add to my Favourite Sellers features.

Any permitted links cannot direct customers to pages that encourage people to view, search or purchase items off eBay.

Make sure you follow these guidelines. If you don't, you may be subject to a range of actions. We may limit, restrict or suspend you from buying, selling or using site features. All of your listings or products may be removed, displayed lower or not shown in search results, without refunding any or all applicable fees. You may also forfeit special account status and any discounts. You may be subject to the application of fees and recovery of our expenses in policy monitoring and enforcement.

What are the guidelines?

Product videos

Links to product videos are allowed as long as you follow these guidelines:

  • You must be the owner of the underlying rights, including intellectual property rights, or be authorised to distribute it by the owners of such rights
  • The video is specific to the product being sold, such as a product review, demonstration or installation video
  • The video included in the listing must be either:
    • An embedded video that uses HTML5 video while complying with eBay's active content requirements, or
    • An external link directly to a video hosted on one of the following sites:
      • YouTube
      • Vimeo
      • Brightcove
      • Ustream
      • Screencast.com
      • Kizoa
      • DailyMotion
  • The video does not violate any eBay policy. Violations include videos that contain:
    • Contact information, such as email addresses, phone numbers or social media links
    • Web addresses
    • Adult content
    • Links to prohibited items
    • Payment services that are not accepted by eBay
    • Malware or viruses
    • Malicious scripts that redirect outside of eBay

Freight carrier services and quoting platforms

Links to freight carriers are allowed as long as the link is to one of the following services:

  • AFI Logistics
  • Air Road Direct
  • Allied Express
  • Applied Logistics
  • Australia Post
  • BCR Australia
  • BHF Couriers
  • CEVA
  • Cheap Courier Comparison
  • China Post
  • Courier Quotes
  • Couriers Please
  • Domestic Freight (Perth)
  • Delivery Australia Comparison
  • DHL Express/Ecommerce/Freight
  • Direct Couriers
  • Direct Freight Express
  • E-go
  • Fastway
  • FedEx
  • Freight Seek
  • Freight Connect
  • Freight Exchange
  • Freight Express
  • Freight Match
  • Freight Quote
  • Freight Seek Quotes
  • Greyhound Freight
  • Hong Kong Post
  • Hunter Express
  • InXpress
  • Jayde Interstate Transport
  • Jet Worldwide
  • LCL Shipping Quotes AU
  • Mainfreight
  • National Freight Management
  • Neto
  • Officeworks Mailman
  • One Express
  • One World Courier Services
  • PalletXpress
  • Sendle
  • SFC (China)
  • Sing Post
  • Smart Send
  • StarTrack Express
  • Tazmanian Freight Systems
  • Temando
  • TNT
  • TNT Express
  • Toll
  • Transdirect
  • Truckit
  • UBI
  • UPS
  • VIP freight
  • Watson Express
  • winit

Additional information

Third-party provider credits

Third-party providers (image hosting, auction services, etc.) are allowed to include a credit within a listing or product. However, the credit cannot:

  • Link off-eBay
  • Include an external (off-eBay) web address or contact information within the credit

The credit must also follow these guidelines:

  • The credit may contain up to 10 words of text (HTML font size 3) and a logo that's 88 x 33 pixels or smaller in size
  • The credit or acknowledgement can't contain promotional material and should only identify the service provided for the listing
  • The credit or acknowledgement should be only for the service being provided
  • The credit can't flash, move, or be animated

Stores names or logos

Store names can't be a web address, and the Store name or logo can't include '.com', '.net', '.org', '.edu', or any variations like '_com" or '-com'

The above does not apply to Store names selected before 1 July 2004.

Store names or logos must also follow these guidelines:

  • The Store name or logo can't include phone numbers, email addresses or other contact information
  • The logo can't flash, move or be animated

Why does eBay have this policy?

By limiting links that direct customers off-eBay, we can deliver a better buying experience by:

  • Supporting a more secure marketplace
  • Making it easier for buyers to view all content at the time of purchase, including when buying on mobile devices
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