5 min article

Intellectual property and the VeRO program

We take protecting intellectual property rights, and maintaining a safe environment for our buyers and sellers, very seriously. As such, certain types of items, such as bootleg recordings, are not allowed on eBay, and others, such as celebrity autographs, have a range of restrictions around how they can be sold.

To provide further support in this area, our Verified Rights Owner (VeRO) program offers intellectual property owners a way to report listings that they believe infringe on their rights.

Please see our full guidelines below for more details on the VeRO program, and the rules we have in place to help protect intellectual property rights.

Frequently Asked Questions


Can I list with a disclaimer that I don't know if some of my items are authentic?

No, replicas, counterfeit items and unauthorised copies are not allowed, even with a disclaimer. You’re responsible for the authenticity of the items you list so you should contact the manufacturer to check your items’ authenticity. 

Someone's using the descriptions from my listings word for word. What can I do to stop them?

When you create a listing or product page you give eBay and its members permission, through our User Agreement, to use your images and product details. Your content may be added to the eBay product catalogue, at our discretion. Content added to the catalogue may be used by other sellers in their eBay listings.

You may contact the member and ask them to remove text from their listing if it is not part of the eBay product catalogue.

Read our full policy

Rules about intellectual property – overview

We're committed to providing a safer place to buy and sell items, as well as protecting intellectual property rights. Using intellectual property, such as copyrighted material and trademarks, in an unlawful way is considered infringement, which is against the law and eBay policies.

Before listing items on eBay, be sure to read and follow our rules below and our Listing policies.

What are the guidelines?

Rules that affect what you can list on eBay


Restricted Allowed in some situations

The following items are restricted or prohibited because they may infringe on intellectual property or other proprietary rights of third parties.

Not allowed Not allowed

The following items aren't allowed on eBay.


Rules that affect how you can list items on eBay

Restricted Allowed in some situations
Not allowed Not allowed

In a listing or product, eBay members cannot:


eBay VeRO Program: Reporting violations in listings or products

We created the Verified Rights Owner (VeRO) Program so intellectual property owners could report listings or products that infringe their intellectual property rights. It is in eBay's interest to ensure that infringing items are removed from the site, as they erode the trust of our buyers and good sellers.

Here are some of our basic guidelines on what to do:

If you're an intellectual property rights owner

Only intellectual property rights owners can report eBay listings that infringe their copyright, trademark or other intellectual property rights. If you are a rights owner, you can learn more about the VeRO program and file a report from the Reporting intellectual property infringements (VeRO) page.

If you're not the rights owner

Even if you're not the rights owner, you can still help by getting in touch with the owner and encouraging them to contact us.

Some rights owners who participate in the VeRO Program have created a participant page so you can find out more about their products and legal positions. Though not all VeRO participants have a page, those that do can be found at our VeRO participant pages

If your listing or product was removed

If you believe your listing or product was removed in error, learn more about how eBay protects intellectual property (VeRO).

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