To provide further support in this area, our Verified Rights Owner (VeRO) program offers intellectual property owners a way to report listings that they believe infringe on their rights.
Please see our full guidelines below for more details on the VeRO program, and the rules we have in place to help protect intellectual property rights.
Frequently Asked Questions
Can I list with a disclaimer that I don’t know if some of my items are authentic?
No, replicas, counterfeit items and unauthorised copies are not allowed, even with a disclaimer. You’re responsible for the authenticity of the items you list so you should contact the manufacturer to check your items’ authenticity.
Someone’s using the descriptions from my listings word for word. What can I do to stop them?
As the intellectual property owner, you can report the infringement. Complete a Notice of Claimed Infringement and send it to us - we’ll investigate and remove listings that are in violation of our policy.
Read our full policy
Rules about intellectual property – overview
We're committed to providing a safer place to buy and sell items, as well as protecting intellectual property rights. Using intellectual property, such as copyrighted material and trademarks, in an unlawful way is considered infringement, which is against the law and eBay policies.
Before listing items on eBay, be sure to read and follow our rules below and our Listing policies.
What are the guidelines?
Rules that affect what you can list on eBay
The following items are restricted or prohibited because they may infringe on intellectual property or other proprietary rights of third parties.
The following items aren't allowed on eBay.
- Beta software
- Bootleg recordings
- Items that may enable unauthorised copies, including:
- Replicas, counterfeit items and unauthorised copies
Rules that affect how you can list items for sale
- Using someone else's picture or item description without their permission. Be sure you have permission to use pictures or item descriptions created by someone else.
In a listing, eBay members cannot:
- Encourage or enable others to infringe copyrights, trademarks, or other intellectual property rights of third parties.
- Improperly use eBay intellectual property, including use of the eBay name or logo and linking to the eBay website.
- Include authenticity disclaimers or deny responsibility for the items offered in their listings.
eBay VeRO Program: Reporting listing violations
We created the Verified Rights Owner (VeRO) Program so intellectual property owners could report listings that infringe their intellectual property rights. It is in eBay's interest to ensure that infringing items are removed from the site, as they erode the trust of our buyers and good sellers.
Here are some of our basic guidelines on what to do:
If you're an intellectual property rights owner
Only intellectual property rights owners can report eBay listings that infringe their copyright, trademark or other intellectual property rights. If you are a rights owner, you can learn more about the VeRO program and file a report from the Reporting intellectual property infringements (VeRO) page.
If you're not the rights owner
Even if you're not the rights owner, you can still help by getting in touch with the owner and encouraging them to contact us.
Some rights owners who participate in the VeRO Program have created a participant page so you can find out more about their products and legal positions. Though not all VeRO participants have a page, those that do can be found at our VeRO participant pages.
If your listing was removed
If you believe your listing was removed in error, learn more about how eBay protects intellectual property (VeRO).