You can set up three different types of advertising campaigns:
- Promote your listings – Drive sales by putting your listings in front of relevant buyers with access to ad placements
- Promote your store – Increase your store traffic with high visibility ad placements
- Promote offsite – Highlight your eligible listings on popular external channels, like Google
You can access these advertising tools from the Advertising tab in Seller Hub. Once a campaign is active, you can monitor and update your campaign on the Advertising dashboard.
Tip
You must meet certain eligibility requirements to use eBay Advertising, such as having an eBay account in good standing and maintaining high seller performance ratings. Some advertising solutions, like Promoted Stores, require you to have an active Pro plan - opens in new window or tab.
With Promoted Listings, you have:
- Access to ad placements that can increase your listings' visibility to reach more buyers and drive sales
- Flexibility and controls to match your business goals
- A simple-to-use platform to create and manage your campaign
With Promoted Stores, Pro sellers can:
- Drive traffic to your store
- Showcase your store across highest visibility placements such as eBay's homepage and top of search
- Encourage repeat visits and buyer loyalty by highlighting your full inventory, categories and offers in a branded space
- Enhance your brand visibility by featuring your store's name, logo and top performing listings, helping to establish and expand your store's presence within eBay's marketplace
You'll only pay for clicks on your ads.
Promoted OffsiteWith Promoted Offsite, you can:
- Capture a wider audience of interested buyers and drive more traffic to your listings
- Get in front of buyers who are already searching for the types of items you're selling
- Save time with easy-to-launch campaigns that promote all of your eligible listings in just a few clicks
You'll only pay for clicks on your ads.