To set up a store on eBay.com.au, you'll need a Pro plan - opens in new window or tab. You can compare plans and subscribe using the button below.
Subscribe to a Pro plan - opens in new window or tab

As a Pro seller, you'll find all the tools for managing and customising your store in Seller Hub - opens in new window or tab. You can organise your listings within custom store categories, select items to feature and more.

Naming your store

When you choose a name for your store, we'll create a website address (URL) for you. We'll remove special characters (such as apostrophes, spaces, &, !, $, etc.), add hyphens between words, and make all letters lowercase.

For example, if you name your store "Fine Jewellery!", your store URL will be: https://www.ebay.com.au/str/fine-jewellery.

Here are some things to keep in mind when deciding upon your store name:

It must start and end with a letter or number.
It can't start with four or more consecutive letter As.
It can't start with an e or E followed by more than a single number.
It can't contain the following characters: <, > or @.
It can't be the username of another eBay member, or be misleadingly similar to the user ID of another eBay member.
It can't contain "www" anywhere in the name.
It can't contain two or more consecutive spaces or non-alphanumeric characters.
It can't end with a top-level domain abbreviation used on the internet such as .com, .com.au, .net, etc.
It can't be a name that is identical or misleadingly similar to another company's name which is protected by trademark law. Also, you can't use a name that contains the word 'eBay', or one that is misleadingly similar to 'eBay'. See our policies on intellectual property rights and using eBay's intellectual property for more information.
It can be your eBay username as long as it meets the requirements above.

Tip
Choose a name that immediately tells buyers what you sell. For example, a straightforward name such as "Ben's Computers" will be more helpful to buyers than a creative name such as "Zebra Park". This will also help search engines find your store when buyers are looking for the kinds of products you sell.

Updating your store name

While you can change the name of your store in Seller Hub, we don't advise it because any marketing links or bookmarks created by your buyers will no longer work, and your store will also be ranked as a new site in some search engine results.

If you still want to change the name of your eBay store, you’ll need to follow the same guidelines as when you first chose your store name.

We take our role in protecting intellectual property very seriously. Before you rename your store, read our articles on intellectual property rights and using eBay's intellectual property.

Add your store description and policies

Let buyers know more about your business by including a short description about your brand or company, and what you sell. Your store description can be found on the About tab on your storefront. It has a 1000 character limit and will be automatically translated to the native language of your store’s visitor, depending on their location.

Here's how to add your store description:

Within the Subscriptions tab in Seller Hub, go to Edit store.
Scroll down and select Tell your story.
Enter your description in the About this store section.
Select Preview draft or Publish.

You can also add store policies to the About tab, choosing from Shipping, Returns, Warranty, Data Privacy Policy and Other Policies.

Here's how to add your store policies:

Within the Subscriptions tab in Seller Hub, go to Edit store.
Scroll down and select Tell your story.
Choose a policy from the Select policy dropdown and select Add policy.
Copy and paste your policy into the text field and select Preview or Publish.

Keep in mind, there's a 4000 character limit on policies, and your policies should be applicable to all listings in your store.

Add your store logo and billboard

You can give your store a more professional look and strengthen your brand identity by adding your logo and a billboard image.

Your logo should represent your business in a direct and professional way, re-emphasise your values and be consistent with your branding.

Here's how to add or change your store logo:

Select the Subscriptions tab in Seller Hub.
Choose Edit store in the left menu.
Select Add logo.

Your logo size should be 300 x 300 pixels and less than 12MB.

Your store's billboard is displayed as a banner at the top of your storefront and is aimed at attracting a buyer’s attention. You can add a slogan or other features that reflect the values of your brand to make your store visitors aware of your business, products and even seasonal updates.

Here's how to add your billboard:

Select the Subscriptions tab in Seller Hub.
Choose Edit store in the left menu.
Select Add billboard image.

Your billboard should be 1280 x 290 pixels and less than 12MB.

Tip
Take a look at our Image Guide - opens in new window or tab to read how you can design professional looking store images that suit your brand identity with easy-to-use tools like VistaCreate - opens in new window or tab.

Add a video to your store

You can add a video to your store introducing yourself and your business. Consider covering what kind of products you sell, how long you've been in business, what your mission is, etc.

Your video should be in .MP4 or .MOV format, less than 150MB, and comply with eBay's Images, videos and text policy.

Here's how to add a video to your store:

Select the Subscriptions tab in Seller Hub.
Choose Edit store in the left menu.
Scroll down and select Tell your story.
In the Store video section, select Add video.
In the pop-up, choose your video and select Publish.

Once your video is uploaded, you'll see a message saying that the file is being reviewed, which typically takes 48 hours. If the publication is denied, you'll see a message explaining why.

The first frame of your video will be the image customers first see. The image must not be blurry or distorted, contain illegal or offensive content, or encourage buyers to go to third-party sites.

Buyers have the opportunity to complain about a video. If the uploaded video is found to violate eBay policies, we will submit a video removal request and notify you by email. You will have the opportunity to reply to the email for further clarification.

Tip
There are many easy-to-use tools for video creation and editing such as Canva, iMovie, Magisto, Vimeo, VistaCreate and WeVideo that can help your store stand out.

Create a clickable marketing banner

You can add a clickable marketing banner to your storefront to grab the attention of your store’s visitors. You can choose whether a click on the banner will redirect them to a category in your store, a single listing of your choice or a promotion page.

Here's how to create a marketing banner:

Select the Subscriptions tab in Seller Hub.
In the Use a Marketing Banner section, select Add a banner.
Under Choose a banner destination, select promotion, category or specific listing.
Add a banner image, enter a title and description in the appropriate fields, and then Save.

Your clickable marketing banner image should be 640 x 640 pixels and less than 12MB.

To remove or edit your banner, select the pencil icon beside the image.

Manage custom categories

Having a store allows you to divide your items into categories or departments and customise them as you wish. You don't need to use the standard categories on the eBay site – you can create up to 300 unique store categories to help organise your listings and display your items to buyers. You can also put items into two store categories at a time at no extra charge.

Tip
For a more user-friendly store, make your categories and subcategories clickable by providing links to the appropriate custom pages.

How to create a category in your store:

Select the Subscriptions tab in Seller Hub.
Select the Store categories menu on the left-hand side.
Select Add categories to add up to 5 categories at once that best fit the items you're selling.
Select Save.

You can also add subcategories by selecting Edit next to the categories on the Manage store categories page. However, you won't be able to create subcategories if your categories already contain listings.

If you'd like to delete or rename a category, simply select Edit next to it.

How to move a listing to a different category:

Go to Active Listings under Listings in Seller Hub.
Select the listings that you want to move and select Edit.
Choose the new store category under Listing details and select Update listing.

To edit multiple listings at once, simply pick the ones you'd like to update, select Edit, and then Edit all listings.

Tip
Consider making special categories that attract buyers' attention, such as "50% Off" or "Featured Items". However, avoid creating categories with only a few listings, otherwise you risk overwhelming buyers with too many categories, which leads to a poor customer experience.

For a more detailed explanation of how you can manage your listings within your store categories, how to create promotions for specific categories and more, see our Store categories FAQ page.

Feature your categories

Once you've created your categories, you can choose to feature up to 6 categories on your storefront to help buyers shop by category. Here's how:

Select the Subscriptions tab in Seller Hub.
Under Featured categories, select either an eBay or a Store category that you'd like to spotlight.
Select a category from the Category menu.
Select Add image and choose your image.
Select Preview or Publish.

When choosing your image, it’s best to use a square image that's 300 x 300 pixels. Categories need to contain at least one active listing to be displayed on the storefront.

Feature your listings

Show your products to more buyers by adding up to 4 rows of featured listings to your storefront. You can use this section to highlight particular items from your inventory, such as your best-selling and most popular products.

You can show newly listed or ending soonest items in automated inventory strips. If you’re running a sale on selected products, we recommend featuring these items to enhance promotion.

Manual inventory strips

If you'd like to manually create inventory strips, you can choose to display your items under the following row titles: Featured listings, Best Sellers, Popular Products, Holiday Collection, Items on Sale, Just In, Top Picks.

Automated inventory strips

Automated inventory strips allow you to show your newly listed or ending soonest auction items in featured item strips without having to manually curate them. When you choose automated inventory strips, a second menu will populate with the automated options. When you choose an option and add the row, you'll see an explanation of what to expect on the storefront.

Here's how to feature your listings:

Go to the Subscriptions tab in Seller Hub.
Choose Edit store in the left menu and go to the Feature your listings section.
Select a title from the Select row name menu and then Add row.
On the Subscriptions tab choose either automated or manual when adding an inventory strip.
Choose Select listing and pick the listing you want to recommend, and the row in which the selected listings will be shown.

You can add up to 4 rows of listings and up to 6 listings per row. If you'd like to change or delete the listings displayed on your storefront, simply select the pencil icon on the listing tile.

Schedule time away

If you need to take a break from your store, you can schedule some time away and choose whether you want to allow or pause item sales. You can also set up an automatic response for buyers who contact you through eBay Messages during your time away. Find out more in our Time Away help page.

Your eBay Store