3 min article

Managing your eBay Store

Once you've opened an eBay Store, you can begin to personalise your store to let buyers know more about your business and the products you sell.

We're rolling out some changes to help you showcase your inventory and attract more buyers to your eBay Store. Keep an eye out for the following updates and new features:

  • About tab
  • Category menu
  • Branded mini-header and accessible search bar
  • Marketing banners
  • Store policies
  • Featured listings and categories

If you need help finding the selling tools you previously accessed from the Manage My Store page, have a look at our guide.


You'll find all the tools for managing your Store, and more, in Seller Hub - opens in new window or tab. You can organise your listings within custom categories, select items to feature and more. You can find more about personalising your Store in the Seller Centre - opens in new window or tab.

If you haven't opted into Seller Hub, you can do so when you select Manage eBay Store below.

Manage eBay Store - opens in new window or tab

Add your store logo and billboard

Adding your logo and a billboard image can give your store a more professional finish. The billboard is displayed across the top of your storefront so make sure to choose an image that represents your brand and store.

Here's how to add or change your store logo or billboard:

  1. Select the Store tab in Seller Hub.
  2. Go to the Billboard or Logo section.
  3. Select Add Image.

Your logo size should be 300 x 300 pixels and less than 12MB. Your billboard should be 1200 x 270 pixels and less than 12MB.

Add an About description and store policies

Let buyers know more about your business by including a short description about your brand or company and what you sell. Buyers will be able to read your description by selecting the About tab on your storefront.

Here's how to add a description of your eBay Store:

  1. Select the Store tab in Seller Hub and select Tell Your Story.
  2. Enter your description in the About this store section.
  3. Select Preview or Publish.

You can also add store policies to the About tab, choosing from Shipping, Returns, Warranty, Data Privacy Policy, and Other Policies. Here's how to add your store policies:

  1. Select the Store tab in Seller Hub and select Tell Your Story.
  2. Choose a policy from the Select policy dropdown and select Add policy.
  3. Copy and paste your policy into the text field and select Preview or Publish.

Keep in mind, there's a 4,000 character limit on policies, and your policies should be applicable to all listings in your store.

If you need to take a break from your eBay Store, you can schedule some time away and choose whether you want to allow or pause item sales. Find out more in our Time Away help page.

Add a video to your store

You can add a video to your store introducing yourself and your business. Consider covering what you sell, how long you've been in business, what your workplace looks like etc.

Here’s how to add a video to your store: 

  1. Select the store tab in Seller Hub.
  2. Go to the About section and select Add video.
  3. In the pop up, choose your video.
  4. Once your video is uploaded you'll see a message saying that the file is being reviewed. This review typically takes 48 hours.
  5. Once your video is ready to be uploaded, select Publish.

The first frame of your video will be the image customers first see.

Your video should be in .MP4 or .MOV format, less than 150MB, and comply with eBay’s Images, videos and text policy

There are many easy-to-use tools for video creation and editing such as Canva, iMovie, Magisto, Vimeo, VistaCreate(Crello) and WeVideo that can help your store stand out.

Feature your listings

Show your products to more buyers by adding rows of featured listings to your storefront. You can choose to display your items under the following titles: Featured listings, Best Sellers, Popular Products, Holiday Collection, Items on Sale, Just In, Top Picks.

  1. Select the Store tab in Seller Hub.
  2. Go to the Feature your listings section.
  3. Select a title from the Select row name dropdown and select Add row.
  4. Choose your featured listings by selecting Select a listing.

You can add up to 4 rows of listings and up to 6 listings per row. If you'd like to change or delete the listings displayed on your storefront, simply select the pencil icon on the listing tile.

Manage store categories

You can create up to 300 store categories to help organise your listings and display your items to buyers. You don't need to use the categories on the eBay site — you can create your own.

Here's how to create a category in your eBay Store:

  1. Select the Store tab in Seller Hub.
  2. Select Store Categories on the left-hand side.
  3. Select Add Categories to add up to 5 categories that best fit the items you're selling.
  4. Select Save.

You can also add subcategories to your categories by selecting Edit next to the categories on the Manage Store Categories page. However, you won't be able to create subcategories if your categories already contain listings.

If you'd like to delete or rename a category, you can do so by selecting Edit next to the category.

Featured categories

Once you've created your categories, you can choose to feature up to 6 categories on your storefront to help buyers shop by category.

  1. Select the Store tab in Seller Hub.
  2. Under Featured categories, select Add categories.
  3. Select a category from the Category dropdown.
  4. Select Add Image and choose your image.
  5. Select Preview or Publish.

When choosing your image, it’s best to use a square image that's 300 x 300 pixels. Categories need to contain at least one active listing to be displayed on the storefront.

Create a clickable marketing banner

You can add a clickable marketing banner to your storefront to showcase a listing or store category. Buyers can then select the banner to browse the listing or category.

Here's how to create a clickable marketing banner:

  1. Select the Store tab in Seller Hub.
  2. In the Start using a Marketing Banner section, select Add a banner.
  3. Under Choose a banner destination, select Store category or Listing.
  4. Choose the Category dropdown, or Select a listing and select your category or listing.
  5. Select Add a banner image to upload your image.
  6. Enter a title and description to display on your banner.
  7. Select Save banner.

Your clickable marketing banner image should be 600 x 600 pixels and less than 12MB.

Change your eBay Store subscription

You can get lower fees and additional business tools by upgrading your eBay Store to a higher level. Or, if your business's needs have changed, you can switch to a lower subscription level.

Here's how to change your Store subscription level:

  1. On your My Subscriptions - opens in new window or tab page, select Change subscription.
  2. On the Choose a Store Subscription page, find the eBay Store level you want to change to and choose Select and review.
  3. On the Review and Submit page, review your order and then select Submit order to confirm your subscription changes.

Your subscription levels and change in terms are subject to the Terms of Service - opens in new window or tab you agreed to when you signed up for your eBay Store.

Change your eBay Store name

While you can change the name of your eBay Store in Seller Hub, we don't advise it because any marketing links or bookmarks created by your buyers will no longer work, and your eBay Store will also be ranked as a new site in some search engine results.

If you still want to change the name of your eBay Store, the new name can't be:

  • The username of another member on eBay, or be misleadingly similar to the username of another eBay member
  • Identical or misleadingly similar to another company's name that's protected by trademark law
  • A name that contains the word "eBay", or a name which is misleadingly similar to "eBay".

We take our role in protecting intellectual property very seriously. Before you rename your eBay Store, read our article on intellectual property rights and using eBay's intellectual property.

By customising your eBay Store, you can give buyers a better idea of your brand's personality and the products you sell.

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