2 min article
Promoted listings

If you have an eBay Store, you can use Promoted listings to give greater exposure to the items you're selling. You'll get your listing in front of more buyers, and you're only charged for the ad if it's helped your item sell.

How to promote your listing on eBay

You can create Promoted listing campaigns, and monitor their performance, through your dashboard in Seller Hub.

To create a Promoted listings campaign:

  1. Go to Marketing in Seller Hub and choose Promoted listings
  2. Select Create new campaign

We'll take you through the process step-by-step – selecting which listings to promote, choosing how much you'd like to pay for the ads, and then reviewing and launching your campaign.

Any changes you make to your listing will automatically appear in your ad.

Promoted listing fees

You choose how much you want to pay for your Promoted listings – we call this the ad rate. The Promoted listing system chooses which listings to show and where, based on the listing's ad rate and relevancy to buyer search. Typically, a higher ad rate means more buyers will see it.

Here's how the fees work:

  • You choose an ad rate from 1% to 20% of the item's sale price. A higher ad rate means greater promotion
  • If a buyer selects one of your ads and then purchases the item, you'll be charged an ad fee based on the rate you chose
  • Ad fees are shown on your seller invoice

A combination of a competitive ad rate and a high-quality listing will give your Promoted listing campaign the best chance of success.

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