General campaign strategy

1. Navigate to the Seller Hub, click on the Advertising tab.
2. Select Create new campaign.
3. Choose Promote your listings from the available ad type options.
4. Select a General campaign strategy.
5. Add listings to your campaign.
   • Manually select listings, create a rule for automatic selection, enter item IDs, or upload a CSV
6. Determine your ad rate strategy.
   • Choose between Dynamic ad rate, which automatically updates your ad rate to our daily suggestion, or Fixed ad rate, which will not change once it’s set
7. If you select Fixed ad rate, you’ll set ad rates for the listings in your campaign.
8. Enter a Campaign name and set your Start date and End date.
9. Launch your campaign.

1. At the bottom of the Listing details page in the Promoted Listings section, enable the toggle next to the general campaign strategy.
2. Edit your listing’s ad rate and choose to add this listing to an existing campaign or a new campaign.
3. Select List item.

After you create your listing in the quick listing tool, you'll be asked if you want to promote your listing using a dynamic ad rate.

Note: You won't be able to set your own ad rate in the quick listing tool. If you want to set your own rate, you should use the Advertising dashboard.

1. Open the dropdown menu beside the listing you want to promote.
2. Select Promote.
3. Use our dynamic ad rate or, under "Ad rate (%)", set your own rate.
4. Select a campaign.
5. Select Promote listing.

You can also edit or stop promoting a promoted listing in My eBay Active. From the dropdown menu beside the promoted listing, select Edit promoted listing. You'll then have the option to Update promoted listing or Stop promoting.

To promote individual listings with the general strategy from Seller Hub Active Listings:

1. Select Edit to open the actions dropdown menu next to Promote beside an eligible listing.
2. Select Promote.
3. Enable the toggle next to the general campaign strategy.
4. Select your ad rate strategy: Dynamic ad rate or Fixed ad rate.
5. Select an existing campaign or create a new one.
6. If you chose Fixed ad rate, set your listing’s ad rate.
7. Select Apply.

To stop promoting a listing at any time from Seller Hub Active Listings:

1. Select the Actions dropdown menu beside the listing.
2. Select Edit promoted listing.
3. Disable the toggle next to the campaign strategy you’d like to turn off.
4. Select Apply to save your changes.

To promote listings using the general campaign strategy in bulk from Seller Hub Active Listings:

1. Check the boxes next to the listings you want to promote, or check the box at the top of your listings to select up to 200 listings at once.
2. Select the Sell it faster dropdown above your listings.
3. Select Promote your listing and then enable the general campaign strategy.
4. Select your ad rate strategy: Dynamic ad rate or Fixed ad rate.
5. Select an existing campaign or create a new one.
6. If you chose Fixed ad rate, set your listing’s ad rate.
7. Select Apply.

If a buyer clicks on your promoted listing and purchases any of your promoted items within 30 days of the click, you will be charged an ad fee.

No. You are charged the fee that applied when the buyer last clicked on your promoted listing within the 30-day window.

It depends. We define the sale of a promoted item that is different from the item originally featured in the ad that the buyer clicked on as a Halo Item sale. A Direct Sale is when a buyer purchases the same item that was featured in the general ad they originally clicked on within 30 days.

For Halo Item sales, you will only be charged an ad fee if the purchased item is actively promoted with the general strategy in any campaign at the time of the sale, and you will be charged the ad rate of the sold item. For Direct Sales, we measure the 30-day sales attribution window from the click closest to the sale and charge based on the ad rate in effect at the time of that last click.

The ad fee for Halo Item sales will be calculated based on the ad rate in effect for the sold item at the time of the sale.

If you accept a Best Offer from a buyer who clicked on one of your listings promoted with the general strategy within the last 30 days, you'll be charged an ad fee based on the final total sale amount (including item price, postage, taxes and any other applicable fees).

If the ad rate displayed for the Best Offer is not your current ad rate, the buyer may have clicked on your ad within the last 30 days prior to you making ad rate edits.

Example: Within the last 30 days, a buyer clicked on an ad that you created with a 15% ad rate. After this click, you updated the ad rate to 8%. When you receive a Best Offer from that buyer, you see a 15% ad rate displayed instead of your current ad rate of 8%. This is due to your ad rate being 15% at the time the buyer clicked on your ad.

The ad rate you're charged may be different than the ad rate displayed for a Best Offer if:

• The buyer clicked on your ad again before purchasing or placed a different offer for the same item. In this case, the ad rate selected closest to the time of sale will be applied
• Your ad was clicked before any ad rate changes were made 
• The item being purchased is a Halo Item where the ad rate is based on the settings at the time of the sale 
• The buyer purchases a different promoted item of yours

Promoted Listings may appear in prominent placements across the eBay network, including the search results page and product pages.

The eBay network is a group of sites where your promoted listings could be featured, including eBay and partner sites across the internet.

Your promoted listings may appear in sponsored placements off eBay, including search engines, to help drive traffic to your listings when buyers are actively searching and shopping across the internet.

By default, all listings in general campaigns are eligible to appear in external sponsored placements. Those ads may preempt other eBay-funded marketing efforts we may take on your behalf.

If you would like your general ads to appear on eBay only, you can submit a request to opt out of off eBay placements - opens in new window or tab. You can expect to be opted out 7 days after submitting a request. If you would like to opt back in, you can submit a request through the same form above.

You may still see "Promoted Listings sales (via external placements)" in your downloadable reports after you've opted out due to our 30-day attribution window. For example, if a buyer clicked on your promoted listing before you opted out, then returned to purchase your listing after you opted out and within 30 days of that click, you would still be charged the ad rate in effect at the time of the click.

To promote listings on another eBay site (e.g. ebay.co.uk), log in to that eBay site and create campaigns using that site's local Promoted Listings tools.

You can view listing-level sales data from your Campaign dashboard to understand how specific items are performing.

Campaign dashboards are currently available for all general campaigns created using simple or bulk listing selection. From your campaign dashboard, you can see detailed listing-level reporting and make edits quickly.

You'll find your campaign dashboard by going to your Advertising dashboard and selecting the campaign name from your campaign grid.

The eBay Marketplace is a dynamic environment. A number of factors can cause an increase or decrease in your Promoted Listings, clicks, or sales. They include:

• Buyer traffic or demand for a certain item
• Seasonality
• Changes to the competitive landscape (e.g., other sellers start or stop promoting items in the same category and/or make significant changes to their CPC bids)
• Third parties, such as a brand manufacturer, choosing to start or stop promoting certain items
• General platform improvements, quality thresholds, and routine testing

There are four selections from the Condition filter when using rule-based listing selection: New, Certified Refurbished, Seller Refurbished, and Used. See the below groupings to see the item conditions that are included within these four consolidated selections.

“New" grouping:

• New
• New other (see details)
• New - open box
• New with defects
• New with tags
• New without tags
• New with box
• New without box
• Brand new
• New/Factory sealed

"Certified Refurbished" grouping:

• Manufacturer refurbished

"Seller Refurbished" grouping:

• Seller refurbished
• Remanufactured

"Used" grouping:

• Used
• Used - like new
• Used - very good
• Used - good
• Used - acceptable
• Used - fair
• Pre-owned
• For parts or not working

When using rules to select listings, we consider the prices of all variations. If any of these prices fall outside the selected price range, the listing will be excluded, even if there are variations that meet the set criteria available.

For example, if you have a listing with three different prices for three different colors ($8, $10, $12). You set your price range filter as $10 - $100. This listing would not be included because the lowest price for the listing ($8) does not meet your price range criteria ($10 - $100).