This new intermediate microeconomics text blends conventional topic coverage, recent developments in microeconomic theory and material that explores a broader conception of rational economic decision-making behaviour. The book covers all the analytical tools students should learn, while developing their economic intuition; at the same time the book presents core microeconomic theory in a careful and patient manner using simple examples. It is equally suitable for undergraduate microeconomic theory courses at the intermediate level, or MBA course in microeconomics. Special features of the text include applications and examples; coverage of elasticity and its applications to demand theory, as well as the average-marginal distinction in production theory; new topics, such as the economics of price discrimination, a spatial model of monopolistic competition, a careful introduction to game theory and strategic behaviour, and the policy implications of the modern theory of monopoly; and a chapter, Beyond Self-Interest? , that relates ethics and economics.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780070218703
eBay Product ID (ePID)
86927829
Product Key Features
Author
Robert H. Frank
Publication Name
Microeconomics and Behavior
Format
Hardcover
Language
English
Subject
Economics
Publication Year
1990
Type
Textbook
Number of Pages
680 Pages
Dimensions
Item Height
280mm
Additional Product Features
Title_Author
Robert H. Frank
Country/Region of Manufacture
United States
Best Selling in Adult Learning & University
Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University