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Marketing Strategy: A Decision-Focused Approach 8th edition paperback

dinkigummi
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eBay item number:114244903813
Last updated on 22 Sep, 2024 07:33:24 AESTView all revisionsView all revisions

Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
MPN
421/BLR/669P 903
ISBN
9781259010903
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
Marketing Strategy: a Decision-Focused Approach
Item Height
255 mm
Author
John Mullins, Orville Walker
Publisher
Mcgraw-Hill Education
Item Width
201 mm
Subject
Management, Marketing
Item Weight
678 g
Number of Pages
384 Pages

About this product

Product Information

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9781259010903
eBay Product ID (ePID)
148367521

Product Key Features

Author
John Mullins, Orville Walker
Publication Name
Marketing Strategy: a Decision-Focused Approach
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
255 mm
Item Width
201 mm
Item Weight
678 g

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
John Mullins, Orville Walker

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