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Chris Anderson The Long Tail (Paperback) (US IMPORT)

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Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
The Long Tail
Publication Name
The Long Tail
Title
The Long Tail
ISBN-10
1401309666
EAN
9781401309664
ISBN
9781401309664
Edition
Revised, Updated ed.
Genre
Business & Finance
Topic
Science Nature & Math
Release Year
2008
Release Date
08/07/2008
Number of Pages
288
Country/Region of Manufacture
US
Item Height
203mm
Item Length
133mm
Item Width
19mm
Item Weight
240g
Type
Textbook
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Author
Chris Anderson
Publisher
Hyperion Books
Subject
Economics: Professional & General

About this product

Product Information

The New York Times bestseller that introduced the business world to a future that's already here--w in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. It belongs on the shelf between The Tipping Point and Freakomics. --Reed Hastings, CEO, Netflix Anderson's insights . . . continue to influence Google's strategic thinking in a profound way. --Eric Schmidt, CEO, Google Anyone who cares about media . . . must read this book. --Rob Glaser, CEO, RealNetworks

Product Identifiers

Publisher
Hyperion Books
ISBN-10
1401309666
ISBN-13
9781401309664
eBay Product ID (ePID)
189032754

Product Key Features

Author
Chris Anderson
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Subject
Economics: Professional & General
Type
Textbook

Additional Product Features

Content Note
Black & White Illustrations, Black & White Tables, Figures
Author Biography
Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
Date of Publication
08/07/2008
Country of Publication
United States

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Most relevant reviews

  • it's alright

    i had to buy this book for a film business class and i only read one chapter from it. the chapters are pretty short and to the point, which i like, but the content itself is pretty dry for my preference. the reading is easy and anyone can read this. but it gives an informational insight into the long tail theory which is good if you're involved in any kind of business.