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Harry Beckwith What Clients Love (Paperback) (US IMPORT)
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- 98.4% positive Feedback
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eBay item number:115368394920
Item specifics
- Condition
- Book Title
- What Clients Love
- Title
- What Clients Love
- Subtitle
- A Field Guide to Growning Your Business
- ISBN-10
- 0446556025
- EAN
- 9780446556026
- ISBN
- 9780446556026
- Genre
- Business & Finance
- Release Year
- 2010
- Release Date
- 02/12/2010
- Country/Region of Manufacture
- US
- Item Length
- 124mm
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- What Clients Love: a Field Guide to Growning Your Business
- Item Height
- 190mm
- Publisher
- Little, Brown & Company
- Item Width
- 124mm
- Subject
- Business
- Item Weight
- 230g
- Number of Pages
- 304 Pages
About this product
Product Information
In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'. WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.
Product Identifiers
Publisher
Little, Brown & Company
ISBN-13
9780446556026
eBay Product ID (ePID)
96320815
Product Key Features
Publication Name
What Clients Love: a Field Guide to Growning Your Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2010
Type
Textbook
Number of Pages
304 Pages
Dimensions
Item Height
190mm
Item Width
124mm
Item Weight
230g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:115368394920
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