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Framework for Marketing Management by Kotler, Philip, Keller, Kevin in Used - G
US $105.98
ApproximatelyAU $161.41
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy It NowFramework for Marketing Management by Kotler, Philip, Keller, Kevin in Used - G
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eBay item number:115506014762
Item specifics
- Condition
- Book Title
- Framework for Marketing Management
- ISBN
- 9780133871319
- EAN
- 9780133871319
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133871312
ISBN-13
9780133871319
eBay Product ID (ePID)
208638844
Product Key Features
Number of Pages
360 Pages
Publication Name
Framework for Marketing Management
Language
English
Publication Year
2015
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.3 in
Item Weight
18.6 Oz
Item Length
9 in
Item Width
7.4 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2014-044334
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Brief Contents I: Understanding Marketing Management Defining Marketing for the New Realities Developing and Implementing Marketing Strategies and Plans Capturing Marketing Insights and Forecasting Demand II: Connecting with Customers Creating Long-term Loyalty Relationships Analyzing Consumer and Business Markets III: Building Strong Brands Identifying Market Segments and Targets Crafting the Brand Positioning Creating Brand Equity and Driving Growth IV: Shaping the Market Offerings Setting Product Strategy and Introducing New Offerings Designing and Managing Services Developing Pricing Strategies and Programs V: Delivering Value Designing and Managing Integrated Marketing Channels Managing Retailing, Wholesaling, and Logistics VI: Communicating Value Designing and Managing Integrated Marketing Communications Managing Digital Communications Managing Mass Communications Managing Personal Communications VII: Managing the Marketing Organization for Long-Term Success Conducting Marketing Responsibly in the Global Economy
Synopsis
Key Benefit: For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text. Key Topics: Defining Marketing for the New Realities; Developing and Implementing Marketing Strategies and Plans; Capturing Marketing Insights and Forecasting Demand; Creating Long-term Loyalty Relationships; Analyzing Consumer and Business Markets; Identifying Market Segments and Targets; Crafting the Brand Positioning; Creating Brand Equity and Driving Growth; Setting Product Strategy and Introducing New Offerings; Designing and Managing Services; Developing Pricing Strategies and Programs; Designing and Managing Integrated Marketing Channels; Managing Retailing, Wholesaling, and Logistics; Designing and Managing Integrated Marketing Communications; Managing Digital Communications; Managing Mass Communications; Managing Personal Communications; Conducting Marketing Responsibly in the Global Economy Market This book is a primer for those looking for a succinct marketing management title., For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
LC Classification Number
HF5415.13.K636 2016
Item description from the seller
Seller feedback (220,808)
- c***r (555)- Feedback left by buyer.Past 6 monthsVerified purchaseBook exactly as specified, rapid international delivery (USA to UK), and a reasonable price for an out-of-print book. I was also very pleased and reassured by the quality of packaging for the book. It arrived in a cardboard box, and inside, it had brown paper to pad out the box, plus brown paper around the book to further protect it. This meant the book survived international shipping in great condition. On that basis, I highly recommend this seller.Hardstyle Abs: Hit Hard. Lift Heavy. Look the Part. by in New (#127042788743)
- -***_ (24)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived right on time. The packaging was excellent. The package contained two books and both were perfectly wrapped to keep them both clean and flat. The book was as described. Clean and crisp. The Price was perfect as well. Overall, I am very happy with my purchase. I would definitely use this seller again.
- l***- (12)- Feedback left by buyer.Past monthVerified purchaseVery happy with my purchase! The book was new as described and was safely shipped in a protective bubble mailer, it arrived pristine condition. It's important to me that any books I order arrive undamaged, so this was such a relief. I will definitely remember this seller if I want any more books in the future.
Product ratings and reviews
Most relevant reviews
- 23 Sep, 2020
Wasted money
Verified purchase: YesCondition: NewSold by: dunkin_bookstore
- 31 May, 2017
Great
Verified purchase: YesCondition: NewSold by: jakesmerchandise
- 18 Sep, 2018
Gr8
Verified purchase: YesCondition: Pre-ownedSold by: catsouttathehandbag
- 19 May, 2024
AWESOME
Verified purchase: YesCondition: Pre-ownedSold by: josjo-4720
- 01 May, 2022
Book
Verified purchase: YesCondition: Pre-ownedSold by: saveontextbooks
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Seller feedback (220,808)
- c***r (555)- Feedback left by buyer.Past 6 monthsVerified purchaseBook exactly as specified, rapid international delivery (USA to UK), and a reasonable price for an out-of-print book. I was also very pleased and reassured by the quality of packaging for the book. It arrived in a cardboard box, and inside, it had brown paper to pad out the box, plus brown paper around the book to further protect it. This meant the book survived international shipping in great condition. On that basis, I highly recommend this seller.Hardstyle Abs: Hit Hard. Lift Heavy. Look the Part. by in New (#127042788743)
- -***_ (24)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book arrived right on time. The packaging was excellent. The package contained two books and both were perfectly wrapped to keep them both clean and flat. The book was as described. Clean and crisp. The Price was perfect as well. Overall, I am very happy with my purchase. I would definitely use this seller again.
- l***- (12)- Feedback left by buyer.Past monthVerified purchaseVery happy with my purchase! The book was new as described and was safely shipped in a protective bubble mailer, it arrived pristine condition. It's important to me that any books I order arrive undamaged, so this was such a relief. I will definitely remember this seller if I want any more books in the future.