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Ana Andjelic The Business of Aspiration (Paperback) (US IMPORT)
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AU $102.44
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eBay item number:115641144347
Item specifics
- Condition
- Book Title
- The Business of Aspiration
- Title
- The Business of Aspiration
- EAN
- 9780367554408
- ISBN
- 9780367554408
- Release Year
- 2020
- Release Date
- 27/10/2020
- Item Length
- 156mm
- Subtitle
- How Social, Cultural, and Environmental Capital Changes Brands
- Country/Region of Manufacture
- GB
- Genre
- Business & Finance
- Subject Area
- Organizational Sociology
- Publication Name
- The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
- Publisher
- Taylor & Francis Ltd
- Subject
- Management, Advertising, Marketing
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 234mm
- Item Width
- 156mm
- Item Weight
- 163g
- Number of Pages
- 94 Pages
About this product
Product Information
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, what is good for my brand long-term? , how is this business decision going to impact our culture? or what are the main objectives of our growth? Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand's products and services create both monetary and social value.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780367554408
eBay Product ID (ePID)
4046383723
Product Key Features
Subject Area
Organizational Sociology
Publication Name
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Format
Paperback
Language
English
Subject
Management, Advertising, Marketing
Publication Year
2020
Type
Textbook
Number of Pages
94 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
163g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:115641144347
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