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I refer to this book as the bible to mail order and direct mail. It is the most thorough book you will ever read on the subject, hands down. The actual direct mail projects Ben did from the beginning, to how they were created, and tested to fruition and ultimate success is eye opening, compelling, and just plain unbelievable. You will not sleep the night you read this. I promise. The same strategies can be used today just as they did 25 years ago, with even more opportunities with the internet. Order it and enjoy.
Verified purchase: Yes | Condition: Pre-owned